Page Optimization

Here are 7 simple tips that will certainly help increase your adsense revenues, and hopefully get you to that sunny beach sooner.

1. Location, Location, Location…

Just as with most marketing efforts, the same is true for Google AdSense.

As an example, if your site is displaying the typical “F” pattern ad layout (a 728×90 leaderboard as header, and a 160×60 tower block on the left- and maybe even an extra ad or link unit) then you’re not just showing the top-paying ads, you’re also showing a lot of the ads with lower values too. If your site triggers ads in the $1+ range, you’re hurting your own pocketbook. While the abovementioned “F” pattern layout (based on findings of viewing ‘hotspots’ - from Google too) has often been regarded as the best placement for Adsense, it is being proven by many to not be that effective. Why? Because these multiple ad panels trigger lower paying keywords that are “outside” of your content, not within it. When Adsense ads are placed within the content, it generally performs better on average. We have experienced this while testing different Adsense placement models. One site we manage had a 20% increase in CTR when replaced the ‘fully packed’ ad layout with a more spartan and simple 468×60 text ad block within the body of the content.

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[ Go directly to WordTracker ]

The most important question to any person involved in a search marketing project should be:

“What are the people searching for?” If you can answer this question, you can can obtain far greater traffic than your competitors - and moreso, it is FOCUSED traffic, already into the purchasing cycle… If you can write and optimize content based on keywords that people are searching for, quite simply, you win.

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The 301 Redirect just may save your business.

If you’ve got old pages that you need to move, remove or rename - this is critical to maintaining your search engine traffic!

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